Software Reuse Essay Example | Topics and Well Written Essays - 1500 words

Software Reuse - Essay Example Software reuse has its roots it software and computer programming in the development of software libraries, which contains functions and subroutines, they are called reusable units of software. Now day’s software reuse contains the spectrum of system artifacts including these software libraries as software requirements and patterns. In software engineering, the last fifty years were a tremendous change. In 1990’s, there had been a shift from tools, processes, documentation and plans to individuals, working software, collaborations and responding to change. Organizations have been moved from typical waterfall models to spiral, evolutionary or iterative process models. Software reuse is categorized into two different types: opportunistic and systematic. Opportunistic means the unplanned and euphemistically reuse of software artifacts that are not originally designed for reuse of it in mind. But as well as concerned with systematic reuse of software, the software artifacts are designed in a sense that they are deliberately reused (Glisic and Lorenzo 2009). Benefits of Software Reuse: The concept behind software reuse is clear cut. Software reuse enables developers to create new software from existing ones using strategies, principles and techniques. A powerful concept proposed by Jones and Bonsignour (2012) has been focused on the software reusability. Software reuse results in a huge productivity, better quality and decrease in time for products. It is a mean to achieve the improvement in the overall software production. A high quality software reuse process improves productivity, quality and dependability as well as schedule, cost and performance of software. In short, software reuse development helps in reduction of risks in legacy and new system development. Estublier and Vege (2005) suggested that a really reusable component had a significant cost. Therefore, to be cost effective, a reusable component must be widely reused. Reuse backdrop encomp asses a range of reuse techniques (Sommerville 2004). Once software reuse is established, it enables the organization to accomplish more without using addition resources. Software reuse is important for business trying to gain and maintain a competitive advantage. It allows organizations to avoid duplicating past efforts. Software issues are also decreased by using these reusing techniques, and it represents a strategy to meet the challenges of rapidly changing complex environment (Pressman 2010). Lim (1998) identifies many benefits of software reuse, which are given as following: Improved software quality Short time to market Increase development productivity Consistent application functionality Reduce the risk of cost and schedule overruns Allow prototyping for validating user requirements Leveraging of technical skills and knowledge There are many benefits of software reuse, however, cannot be realized until effective implementation is not applied. Reuse of a software component, which cannot meet the requirements, cannot present the evident until verification and validation activities. Software reuse has broader benefits, but these benefits may be overlooked or go largely unrealizable without the organizational support for reuse and incentives for reuse (Larman 2012). Potential Problems with Software Reuse: Sobh (2010) stated the following facts, which affect the software reusing process:

FDI, Setting Up a Business in a Foreign Country Term Paper

FDI, Setting Up a Business in a Foreign Country - Term Paper Example In this regard, South Korea is considered a favorable destination for foreign direct investment. For effective entry into the South Korea business, Snap Fitness requires a strategy for entry into the country’s market. There have been previous reports of companies that failed in such attempts but Snap fitness will not. The strategy for entry will involve all stakeholders in the Snap fitness business. The entry into the business will have to involve the locals. It is only when the locals are involved that they will feel free to adopt technology that Snap Fitness is introducing. The method that the company is going to use is that of partnership. For the company to secure a place in the Korean market, it will be appropriate that Snap Fitness seeks partnership with other fitness companies in the country. Therefore, Snap Fitness will identify the company to partner with before the entry. Entry into a new market is always coupled with challenges and risks. Snap Fitness entry into South Korea is no different. The company expects to find already established market for many of its competitors and an uncertain population. There are also risks of partnering with a non-performing company that can ruin the whole plan or make it significantly expensive. However, this remains the most appropriate mode of entry given that the country is a multicultural state and for Snap Fitness to gain a competition base with rival brands. The other benefits of partnership are that we will be able to connect easily with the local consumers who are the target segment through using of the market language. The above method has been documented to have worked with other brands such as MacDonald’s, which established itself into the Korean market by using culture as an asset and not a risk (Lim, 2004). They first used educated locals to learn the cultural requirements of Koreans, and then established products that are culturally acceptable. They sold Korean delicacies to the locals and within

Explaining Buoyancy And Its Effects Philosophy Essay

Explaining Buoyancy And Its Effects Philosophy Essay Buoyancy is a wonderful law that God has made so that we and things He made could float. Unfortunately buoyancy is more complicated than that. A Greek mathematician named Archimedes stated his principle, any object wholly or partly immersed in a fluid, is buoyed up by a force equal to the weight of the fluid displaced by the object. (Wikipedia, par. 2). Archimedes was a brilliant man, who very much understood buoyancy and how it works. For buoyancy to work an object must be put in a fluid. The weight of the water that the object takes up is pushing up on that object with the equal amount of weight. As you now may notice objects with greater volume have greater buoyancy. For instance, a ten pound brick will sink faster than a twenty by twenty foot sheet of cement. Buoyancy is greatly considered when it comes to boat making. The architect of the boat has to greatly consider buoyancy and how it works. Even back in the Indian times, they understood that in order for their canoes to float , it would have to be hollow. Even though they did not understand buoyancy, they knew that the less weight that you had of an object the better it would float. (valkyreicraft.com). Now we know that different particles in the water, such as salt, help buoyancy out. The salt that we know is in the ocean or a body of water is a process called salinity. Salinity is the saltiness dissolved salt content of a body of water. (Wikipedia, par. 1). If you go snorkeling in Hawaii you will notice that you float better than you do here in California. Thats because there is more salt in Hawaii than here. The salt is taking up part of the volume in the water therefore it puts more pressure on an object taking up volume in the water. As you may see, there are many different properties and objects affecting buoyancy, different minerals in the water and different sizes and weights that affect how an item floats. An object that floats in the water is positively buoyant. An object that doesnt float is negatively buoyant. And an object that floats at the same level in the water is neutrally buoyant. Big ships, especially cruise ships, want to be very much positively buoyant. The more positively buoyant they are, the more they can fit in things on the ship. A ship can be designed to carry a specific weight of cargo. It must adapt to how many people the ship can hold and how much stuff. The law of buoyancy not only determines the draft at which a ship will float, but also the angles that it will assume when in the water. The early stages of building the ship design will struggle to predict the size and weight of the ship. The architect must be experienced in buoyancy and how it works. (britamica, par. 1-3). Although you may think that buoyancy is only used when an object floats, it isnt. Buoyancy is also in the progress when an object sinks. As I said earlier, an object that sinks is negatively buoyant. The downward force is due to gravity. Many objects sink because it weighs more than the amount of fluid displaced. Like a submarine or an anchor, experts find ways to make objects sink better. There are so many different ways in considering buoyancy. When an object is fully submerged in water, the force of buoyancy pushes on all sides of the object. Due to a net force upward, the object will rise to the top depending on if it is positively buoyant. The force on the object also increases as it goes deeper in the water, which is due to higher pressure deeper down. Buoyancy, as we now know, works in three different ways. Buoyancy is acted upon by an object floating. Due to the upward force of an object that displaces an amount of water. Buoyancy is acted upon by the sinking of an object. An object will sink to the bottom because the object weighs more than the weigh of the water that it displaces. Finally buoyancy is acted upon by an object being fully submersed in a fluid. An object fully submersed in a fluid is acted upon by all sides of the object. Buoyancy is acted upon in three different ways. There are three different properties affecting buoyancy. The first property is gravity. Gravity is the pull on an object due to the gravitational force in the Earths atmosphere. Gravity affects buoyancy because even under water gravity pulls down on an object. The second property affecting buoyancy is mass. Mass is the amount of matter in an object. The more mass an object has the more capable it is to float, or positively buoyant. The last property affecting buoyancy is weight. Weight is the pull of gravity on an object. As you can see weight is simply how much gravity is being used on it. Weight affects buoyancy by pulling down more on an object. Gravity, mass, and weight are the three main properties affecting buoyancy. (web definition). Buoyancy is also used in the Bible. When one of Elishas servants was cutting down a tree by the Jordan River and his ax head flew of the ax and went into the river. The servant then cried alas, master! For it was borrowed. (New American Standard, 2 Kin. 6.5). Elisha then cut off a stick and threw it in the water. Suddenly the iron ax head floated at the top of the river, and was probably positively buoyant. God uses his miracles through science, which he created. God defied buoyancy to show miracles through his prophets. God made certain animals to adapt to buoyancy in different ways. Some animals were created with buoyant organs. Small ocean animals sink slower than bigger animals and can sometimes hover in place. Large ocean animals sink but sometimes are created with buoyant organs. Another way God shows buoyancy through buoyancy is, animals having fluids in their bodies to help them float. Some ocean animals are created that have low-density organic compounds r body fluids of unusual ionic composition. God made buoyancy to aid animals for how they swim. Animals are another way through which God expresses his brilliant creation and helps us look at and understand buoyancy. (oxfordjournals, par. 1). There are so many different ways through which buoyancy is expressed and seen. As seen before, buoyancy is affected by three different things, gravity, mass, and weight. We saw that an object in water is either positively, negatively, or neutrally buoyant. We learned that many different companies have to consider buoyancy, like ship builders, and divers equipment. Also that buoyancy is acted upon in three different states, floating, sinking, or fully submerged in water. We say how God used miracles in the Bible through buoyancy. Finally we saw that God, through His creation of animals, used buoyancy. Buoyancy is a scientific law that God created to help us understand how things float and to put us in awe of his brilliant creation.

Animal Testing Essay -- essays research papers fc

Animal Testing   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  More and more animals are being taken form their natural habitats and tested on every year. Researchers, scientists, and companies just trying to make new products are using animals to further their experiments. If animal testing continues to happen at this rate then their will be no animals left to use for food, study, or even for simple amusement. When the animals are being taken form their natural environments it harms the natural food chain and other ways of life. When people abusing the animal’s rights they make the animals suffer and decrease their overall population. Many people are trying to find ways to end this hurting of nature. Some people find different ways like using computer simulations and other new sources. Many animals are dying everyday from humans testing on them. These animals have been tested on for research, drug use, and to test company products. Testing on animals leads to more diseases occurring. There are many groups assembling to stop the scientists and researchers from hurting the animals. Some people try and argue the reasons for why animals are being abused. Some say that it is for science and to expand our knowledge.   Ã‚  Ã‚  Ã‚  Ã‚  There are many new forms of diseases being found everyday. A major cause of these new diseases is testing on animals. Many scientists and researchers find that new forms of diseases or showing up from exposing new substances to animals.(Hart, Snyder pg#1+) Research at the Barrow Neurological institute in Phoenix has shown that injecting cancer cells into beagle puppy’s brains has caused a new, different form of cancer. (Hart, Snyder pg#1+)Another way diseases are spreading is the fact that people in Korea are eating dogs and passing different diseases between spaces. Many people that are not testing on live animals are contracting diseases too. (Texley pg#1+) Some students in an Alabama school caught a slightly different case of the flu from dissecting dead frogs in biology class.   Ã‚  Ã‚  Ã‚  Ã‚  Many groups have been formed to stop animals from being abused and tested on for selfish reasons. Animals are being tortured and killed for some companies to test their products. (Motavalli pg#3+) Many people in there groups are going to law schools in America that offer animal rights law. Animal righ... ... this is aloud to continue. People will keep trying and finding ways to save the animals and still further science. I feel that animal’s rights should not be violated for the sake of science. I feel life should not be traded off for simple research. Works Cited â€Å"A Big First Step in Reducing Animal Testing.† NIH News Release. December 28, 1999. SIRS. January 5, 2005.www.sirs.com. Balcombe, Jonathan. â€Å"Anything but Routine.† Good Medicine. Autumn 2003. SIRS.   Ã‚  Ã‚  Ã‚  Ã‚  January 14, 2005. www.sirs.com. Balcombe, Jonathan. â€Å"Stress and Substance Abuse.† Good Medicine. Spring 2003. SIRS.   Ã‚  Ã‚  Ã‚  Ã‚  January 14, 2005. www.sirs.com. Hart, Bill and Kerry Fehr-Snyder. â€Å"Almost Human.† Arizona Republic. December 10, 2000. SIRS. January 14, 2005. www.sirs.com. Morrison, Adrian R. â€Å"What’s Wrong with Animal Rights.† American School Board   Ã‚  Ã‚  Ã‚  Ã‚  Journal. January 1992. SIRS. January 14, 2005. www.sirs.com. Motavalli, Jim. â€Å"Rights from Wrong.† E Magazine. March-April 2003. SIRS. January 14, 2005. www.sirs.com. Texley, Julian A. â€Å"Doing Without Dissection.† American School Board Journal. January 1992. SIRS. January 14, 2005. www.sirs.com.

Green Power

Cleaner electricity generation is on its way for full implementation as many of power consumers are now aware how could avail of it. In the official blog site of the US Environmental Protection Agency, many of its visitors had said in their comments that they had already installed or purchased from a private electric company a way how could they use green power.Some had also leaved a link to the sites of their energy provider that gives them an option for cleaner energy generation. But others still had said that they could not choose to opt to green power because of area and cost constraints.People who had said that they had installed solar panels and/or avail power generated through wind or geothermal admits that they pay more for their electricity consumption as compared when they were not using it. Since conversion into cleaner energy consumption would cost more to the people, they might rather ignore their wish to take part with a cleaner environment. Some even says that going in to cleaner energy generation is just propaganda of electric companies that would mean more profit on their part.Some still had said that they had no choice whether to use green power or not because it’s their individual power provider could only decide. As I had completed browsing all of the comments, I suggest that yes there is a need for a greener electricity generation but the problem is that people where afraid of their initial additional cost. Yes, it cost more than the regular energy we consume from burnt coal but like what one comment had said, people are not aware of the hidden cost the people might suffer if we continue using it because experts says that burning coal adds up to the air pollution.As we enter into the era of information age, ideas are now easy to disseminate through all of the high tech devices and technology the modern day gives such as the computers and the internet. But we should be careful of what would we should acquire of these ideas since some o f them cannot be fully relied on. Support of experts in such field such as EPA could give as a somewhat assurance that what we learn is what we should. References Greenversation, Question of the Week: Why are you or aren’t you buying green power? Retrieved May31, 2008 from http://blog. epa. gov/blog/2008/05/27/qotwgreenpower/

The Leaving Summary

This is a short story written by Budge Wilson name â€Å"The Leaving†. At the beginning of the story, the narrator of the story who is a 12 year old little girl named Sylvie is suddenly woken up in the early in the morning by her mom. On the other hand, her mom who is a housewife named Elizabeth asked her to get ready for a trip but she is too lazy to wake up since it's a Sunday morning. So her mother forces her to wake up and get some clothes together. Once she is ready they leave and begin walking towards town, Sylvie was very curious and began to ask questions about where they were going but her mother did not answer.They then hopped on a train and made their way to Halifax, but Sylvie had not known yet. On the train she was still asking questions and Elizabeth was still not answering. They finally arrived in Halifax and they first went to a cheap hotel room, Sylvie thought that the place was amazing just because of the simple things like running water. Elizabeth had alread y planned what they were going to do here in the big city, so they set off. They went around town, and wound up at the university Elizabeth told Sylvie all about it.They returned to a dirty house filled with dirty dishes, as soon as they walked in the door Lester Elizabeth’s husband demanded she do the dishes, not calling her Elizabeth but only calling her women. Once she was fed up with it she stood up for her self demanding that she be called her name and that the boys help with cleaning, and also to be respected. Sylvie saw all this and knew there is a better way to live your life so she went on to university, and is living a good life.

Hospital Corporation of America Mission

Hospital Corporation of America Mission The name of the organization is ‘Hospital Corporation of America’, which is abbreviated as HCA. This name comes from the organization’s vast investments. It is apparent that the corporation owns and operates numerous hospitals. Thus, it covers a large national market share.Advertising We will write a custom essay sample on Hospital Corporation of America Mission specifically for you for only $16.05 $11/page Learn More Evidently, the name of the organization is straightforward; thus, individuals can easily understand it. This quality determines an organization’s popularity in the industry. Incase an organization uses identities that are hard to understand, only a few individuals will associate with it. It is appropriate for an organization to adapt a name that portrays the services it offers. For example, ‘National Hospital Corporation’ of America reveals that this organization deals with Medicare. HCA’s mission is the caring and improving of people’s lives through the provision of high eminence and cost effectual Medicare. This mission helps in motivating both employees and clients who seek the services of the corporation. It is evident that this mission statement is the reason behind the excellent services provided by different hospitals operated by this corporation. It is noteworthy that for an organization to succeed, it must have a mission statement. This acts as the guideline to the management and employees of that organization. The organizations vision is making Medicare easily accessible in communities (HCA, 2011). HCA is a privately owned company that operates medical facilities. Moreover, it is a profit making entity because it charges for the medical services it offers. The company has no one owner because a group of physicians founded it in 1960’s. A Chairman and C.E.O manages this institution. In addition, the company administration comprises of a president who is also the chief financial officer. The corporation has a huge market share evident by the large number of medical facilities that it operates. It is apparent that it has more than 170 facilities, which makes it one of the largest corporations in America. This means that it has employed many workers who foresee its daily operations. Thus, the institution has employed approximately 183,000 workers in its 170 facilities and in the community as community workers.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More It is evident that HCA hires qualified professionals in accordance to the job specification. Furthermore, it also trains medical students under the internship programs. Most importantly, the corporation employs a significant proportion of workers in the private sector (Casenotes CLB, 2009). According to Kleber (2001), the corporation has its headquarters in Nashville in the sta te of Tennessee. However, the institution has one hundred and sixty four hospitals and one hundred and six surgery facilities in 20 states in the United States of America and Britain. It is evident that this arrangement has ensured the institution provides adequate services to the community. Analysts believe that the spreading of the institution’s facilities has brought services close to the community. Most importantly, the 183,000 employees that HCA has hired are highly qualified. This is because even though these individuals have gone through training in school, HCA ensures it gives them more training to enable them acclimatizes with the operations at the institutions. HCA was initially a domestic institution, but currently it has expanded to Britain. Thus, it is an international organization. Its status as an international organization has increased clients confidence in the institution’s services. It is apparent that institutions that extend beyond the borders appe al more to the consumers than domestic ones. This is because they believe this arrangement comes with personnel that are more qualified. Thus, it is obvious that the services offered are of high quality. HCA has managed to surmount the challenges that engulf international organizations. This is because it has an excellent management structure. Frist Wilson (2003) reveals that the history of the organization dates back to 1960 when ‘Dr.Thomas Frist Sr’ and his physician friends formed the park view hospital. This hospital operated well except for a few financial difficulties that it faced. Thus, Thomas and his friends started the search for a group that would manage the hospital. The most important function of this group was to provide finances for the growth of the hospital.Advertising We will write a custom essay sample on Hospital Corporation of America Mission specifically for you for only $16.05 $11/page Learn More In 1968, Thomas and two other physicians namely jack Massey and first Jr decided to form their own company called Hospital Corporation of America (HCA). HCA expanded with time by bringing together and managing a group of hospitals in the U.S. Its main aim was to provide quality services to the population. It is apparent that it succeeded in its initial mission because it worked closely with local physicians. The company then rapidly expanded, constructing hospitals in under privileged communities and accepting to manage hospitals owned by other companies and individuals. Its monetary resources, administration proficiency, and medical milieu enabled it to perform its duties excellently. It is noteworthy that the company focuses on a core set of excellently performing hospitals. In 1969, the hospital had eleven hospitals, which operated under its management and guidance. By the end of the same year, the hospital had twenty-six hospitals with a bed capacity of 3000. What followed a rapid growth, as the busine ss expanded until it attained operating revenue of twenty four billion dollars by 1981. In 1993, HCA acquired Medicare America and other health care ventures. As a result, the company augmented its market share. Today it is one of the largest businesses in America, as it provides many jobs to citizens. Moreover, it serves many clients. References Casenotes, Casenote Legal Briefs (CLB). (2009). Health Law Furrow Greaney Johnson Jost Schwartz 6th Edition. New York, NY: Aspen Publishers Online. Frist, W Wilson, S. (2003). Good people beget good people: a genealogy of the Frist family. Maryland, MD: Rowman Littlefield. HCA. (2011). Hospital Corporation of America. Web. Kleber, J. (2001). The encyclopedia of Louisville. Kentucky, KY: University Press of Kentucky.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More

Beers Law Definition and Equation

Beer's Law Definition and Equation Beers Law is an equation that relates the attenuation of light to properties of a material. The law states the concentration of a chemical is directly proportional to the absorbance of a solution. The relation may be used to determine the concentration of a chemical species in a solution using a colorimeter or spectrophotometer. The relation is most often used in UV-visible absorption spectroscopy. Note that Beers Law is not valid at high solution concentrations. Other Names for Beers Law Beers Law is also known as the Beer-Lambert Law, the Lambert-Beer Law, and the  Beer–Lambert–Bouguer law. The reason there are so many names is because more than one law is involved. Basically, Pierre Bouger discovered the law in 1729 and published it in Essai doptique sur la gradation de la lumià ¨re. Lambert quoted Bougers discovery in his Photometria in 1760, saying absorbance of a sample is directly proportional to the path length of light. Even though Lambert didnt claim discovery, he was often credited with it. August Beer discovered a related law in 1852. Beers law stated the absorbance is proportional to the concentration of the sample. Technically, Beers law relates to only to concentration, while the Beer-Lambert law relates absorbance to both concentration and sample thickness. Key Takeaways: Beer's Law Beers law states that the concentration of a chemical solution is directly proportional to its absorption of light.The premise is that a beam of light becomes weaker as it passes through a chemical solution. The attenuation of light occurs either as a result of distance through solution or increasing concentration.Beers law goes by many names, including the Beer-Lambert law, Lambert-Beer law, and Beer-Lambert-Bouguer law. Equation for Beers Law Beers Law may be written simply as: A ÃŽ µbc where  A is absorbance (no units)ÃŽ µ is the molar absorptivity with units of L mol-1  cm-1 (formerly called the extinction coefficient)b is the path length of the sample, usually expressed in cmc is the concentration of the compound in solution, expressed in mol L-1 Calculating the absorbance of a sample using the equation depends on two assumptions: The absorbance is directly proportional to the path length of the sample (the width of the cuvette).The absorbance is directly proportional to the concentration of the sample. In this example of the Beer-Lambert law, a green laser is attenuated as it passes through a solution of Rhodamine 6G. Amirber How to Use Beers Law While many modern instruments perform Beers law calculations by simply comparing a blank cuvette with a sample, its easy to prepare a graph using standard solutions to determine the concentration of a specimen. The graphing method assumes a straight-line relationship between absorbance and concentration, which is valid for dilute solutions.   Beers Law Example Calculation A sample is known to have a maximum absorbance value of 275 nm. Its molar absorptivity is 8400 M-1cm-1. The width of the cuvette is 1 cm. A spectrophotometer finds A 0.70. What is the concentration of the sample? To solve the problem, use Beers law: A ÃŽ µbc 0.70 (8400 M-1cm-1)(1 cm)(c) Divide both sides of the equation by [(8400 M-1 cm-1)(1 cm)] c 8.33 x 10-5 mol/L Importance of Beers Law Beers law is especially important in the fields of chemistry, physics, and meteorology. Beers law is used in chemistry to measure the concentration of chemical solutions, to analyze oxidation, and to measure polymer degradation. The law also describes the attenuation of radiation through the Earths atmosphere. While normally applied to light, the law also helps scientists understand the attenuation of particle beams, such as neutrons. In theoretical physics, the Beer-Lambert law is a solution to the Bhatnagar-Gross-Krook (BKG) operator, which is used in the Boltzmann equation for computational fluid dynamics. Sources Beer, August (1852). Bestimmung der Absorption des rothen Lichts in farbigen Flà ¼ssigkeiten (Determination of the absorption of red light in colored liquids). Annalen der Physik und Chemie. 86: 78–88.Bouguer, Pierre (1729). Essai doptique sur la gradation de la lumià ¨re. Paris, France: Claude Jombert. pp. 16–22.Ingle, J. D. J.; Crouch, S. R. (1988). Spectrochemical Analysis. New Jersey: Prentice Hall.Lambert, J. H. (1760). Photometria sive de mensura et gradibus luminis, colorum et umbrae [Photometry, or, On the measure and gradations of light, colors, and shade]. Augsburg (Augusta Vindelicorum), Germany: Eberhardt Klett.Mayerhà ¶fer, Thomas Gà ¼nter; Popp, Jà ¼rgen (2018). Beers law - why absorbance depends (almost) linearly on concentration. Chemphyschem. doi:10.1002/cphc.201801073

Awakenings Project Essay Example for Free

Awakenings Project Essay The abuses at Bainbridge Hospital reflected a broken system at that time. Any person who was deemed untreatable was put into a â€Å"garden†- where people were treated like flowers that were simply â€Å"watered† and â€Å"fed† every day. The attitude of the people who worked at the institution was of people who had accepted the system’s failures as a way of life; they did not strive for change, they simply â€Å"went with the flow. † Dr. Sayer introduces a number of attitudes that can be seen in modern care facilities. For example, his unfailing persistence in not giving up on patients who he believed had a chance at life. These patients had been immobile for decades, with countless people telling him that they would never get better. By believing in their cognizance and their persistent awareness of their surroundings, Dr. Sayer creates the hospital environment of today, punctuated with the idea that all patients should have the chance to have the best chance in life. He never gave up hope. However, Dr. Sayer also faced many different obstacles in attempting to treat his patients. For example, he needed to first overcome the mockery of his fellow coworkers. The doctors and nurses who worked with him did not understand his desires to pursue what seemed like a meaningless waste of time. However, in doing so, he gave life back to people who would have otherwise been trapped forever, in a state of permanent limbo. Later, he also faced the crisis of dosage with his â€Å"patient zero†, Leonard. Would he cross the line and illegally dose Leonard without the consent of the pharmacist? In doing so, he achieved success. However, he had to do so by compromising the laws set by society. Moreover, he had to muster funding for the drug for all the patients that had been affected at the institution. He could have given up after the head of the hospital told him that it was simply too much money, but he persisted in his efforts and was rewarded with enough funding for every patient’s awakening. I agree with the approach Dr. Sayer took because he was a pioneer during his time. Could he have otherwise succeeded in the revival of the patients that had been afflicted with the mysterious illness? His practices, although at times showing his own sense of morality and disregard for the accepted, would later become what is widely believed to be the basis of hospitals today. He took an interest in finding out the truth and never stopped believing. Awakenings Project. (2016, Oct 05).

Audience analysis memo Research Paper Example | Topics and Well Written Essays - 750 words

Audience analysis memo - Research Paper Example As such, the website has to be keen to address the needs of even those with no prior knowledge on human health services. This target audience encompasses adults from all cultural, professional and educational backgrounds, regardless of their gender. On the other hand, Wikipedia seems to target scholars, professionals and researchers. It is more in-depth in content and would only appeal to adults with adequate background education on lung cancer, seeking intensive understanding of lung cancer. These could be scholars or professionals in healthcare science, irrespective of their gender or cultural background. In the same way, the websites target different secondary audiences. HHS seems to secondarily appeal to researchers and scholars seeking to get a general overview and introduction to the concept of lung cancer. It gives a guide on the information available to the public on the subject. Wikipedia secondarily targets people from other professions other than healthcare seeking to have general knowledge on the subject. Such persons should have some advanced education to make sense of the information shared. i. Graphical representation: HHS uses warm pictures of fruits and happy people to appeal to the general public. It is perhaps postulated that exhibiting happiness would be more attractive. For Wikipedia, the objective of educating its scholarly audience makes it use real images of lungs which would appeal more to its audience seeking to understand the action of cancer on lungs. The use of charts also provides researchers with a clear understanding of useful statistics on lung cancer. ii. Formality of styles: With HHS targeting a lesser educated audience seeking for basic information on lung cancer, the informal style works effectively. The informality not only involves use of bullet points but also use of simpler phrases in place of technical terminologies. For example,

Health, Safety & Aviation Law Essay Example | Topics and Well Written Essays - 3750 words

Health, Safety & Aviation Law - Essay Example l consignment placed on airplane is not practicable, quite a few routine and technology initiatives have been planned to improve air cargo safety and prevent terrorist and illegal threats. These initiatives comprise: develop the ‘identified shipper’ agenda; enhance cargo inspections; raise the physical safety of air cargo services; increase oversight of air cargo operations; give safety training for cargo employees; and strict controls over access to aircraft throughout cargo operations. Other tools being well thought-out to improve air cargo safety includes tamper-resistant and tamper-evident packaging and containers; explosive detection methods and other cargo screening equipment; blast-resistant cargo containers; and biometric methods for employee identification and right of entry control. The Aviation and Transportation Security Act includes broad measures for cargo screening and safety procedures. The freights carried in passenger airplanes ought to be monitored and its safety ensured. Actually, the Transportation Security Administration (TSA) has faith in ‘known shipper’ programs to avoid consignments from unidentified sources on a passenger airplane. Various safety procedures have been put in practice to alleviate the risks linked with placing freight on passenger airplane and all-cargo aircraft (Elias, 2003). Various threats linked to air cargo safety comprise: carrying of explosive and incendiary devices; consignments of unrevealed or undetected dangerous materials aboard aircraft; cargo offense including theft and smuggling; and aircraft hijackings and disruption by persons with access to aircraft. Authorities have cautioned that air cargo possibly a potential target for terrorists for the reason that screening and scrutiny of air cargo are at present not as extensive as a mandatory screening of passengers and inspected luggage.  

Modes of Persuasion in the Message of the Northrop Grumman Corporation Essay

Modes of Persuasion in the Message of the Northrop Grumman Corporation - Essay Example The company maintains that it covers the five basic areas of defense, namely aerospace, electronics, information, shipbuilding, and technical services (Northrop Grumman Corporation, 2011). By stating that it covers all the major areas of defense, the company is making use of logos, that is reasoning, in order to establish its mastery over the field, and to gain the confidence of the buyers. Similarly, it states that it has had the U.S. government as its customers for over seventy years (Northrop Grumman Corporation, 2011). Again, this is a use of logos, because if the U.S. government is an old and continuing customer, then it follows that the company must deliver what it promises, and therefore, must be the top in its area. Therefore, the customer is drawn to the company due to the use of logos in their message. The company gives its history and states its evolution into a corporation (Northrop Grumman Corporation, 2011). It traces its development through the years and points out the periods of growth in its journey (Northrop Grumman Corporation, 2011), thereby developing credibility or ethos in its customers. It also gives the statistical figure of the thousands of workers that it employs (Northrop Grumman Corporation, 2011), further strengthening the credibility of the readers of their message; if a company has a clean and developing history, and if it employs so many workers, then there could be no doubts about its credibility. The message, hence, has effectively used the technique of ethos to appeal to its customers. The statistics about the employees (Northrop Grumman Corporation, 2011) can also serve as pathos or emotional motivation. Moreover,  it states that   it  has been constantly improving in  terms of techniques  and business (Northrop   Grumman   Corporation, 2011), further  making use of pathos. It states that   it  has been constantly improving in terms of   techniques  and business (Northrop   Grumman   Corporation, 2011), further  making use of pathos.

Summary Essay Example | Topics and Well Written Essays - 750 words - 7

Summary - Essay Example The speech is especially memorable for its remark on firearm suicide, which when taken alongside his later suicide, leads to an increased emotional attachment to the text. In the words present in the speech, Foster makes a concise argument regarding the need for students of a capitalist society to be more aware of their surroundings and the generative possibilities that may be in existence behind antagonisms and frustrations encountered everyday. Wallace opens his speech with a parable-like story of two young fish. He says, â€Å"Two young fish are swimming along and they happen to meet an older fish swimming the other way, who nods at them and says, "Morning boys. How's the water?" The two young fish swim on for a bit. Eventually, one of them looks over at the other and goes, what the hell is water (Wallace & Kenyon College 4). Wallace opens his speech in this way with an intended salute to the standard requirement for most speeches in America, which tend to use a parable to lead i nto the main idea. This becomes the theme of the entire speech. The most important and obvious realities are usually the most difficult to discuss. Wallace discards any mention on the importance of a University degree in moving the student forward, preferring to discuss knowledge that can be applied in the world. He goes on to make the point that a University degree does not reflect so much on one’s capacity to think, but instead it reflects the preference of what one will think. While this seems obvious, Wallace is candid in stressing the value of that which is obvious. Foster moves on to contend that all we know concerning the world is visible and under our noses in the media. He contends that, deep down, even when it does not show on us, we see ourselves as the universes’ center. The emotions and thoughts of other individuals must be communicated for us to know them, but it is only possible to focus on what is ours since it is the foremost urge and we consider it re al (Wallace & Kenyon College 4). Foster contends that hope exists if only we realize the hardwired setting that defaults to self-centeredness and make moves in resetting it. He moves that there is a need to shift views and see the world through new lenses while shattering the lens, which sees only the self. Wallace shifts gears while sticking to the original theme, and almost comers across as sympathizing with the graduating students in that they have little idea of the rat race that is ahead of them. He discusses a scenario that rarely makes it onto commencement speeches by giving a daily example that includes, in clear detail, waking up early, traffic jams and long hour days, shopping for dinner groceries, poor lighting in the stores, traffic jams back home, bed, and all this again (Wallace & Kenyon College 5). While graduates have witnessed this lifestyle with their parents, they have not gone through it personally. The reason that people are stuck into the cycle is due to the un iverse-center default setting, as well as one’s own emotions and needs dictating the priorities from the surroundings. However, again, individuals have the choice to place emphasis on the obvious. Wallace is especially emphatic on the need to shift to the obvious. He points out the day-to-day scenario using a different lens. For instance, why get mad in the traffic jam while everyone else is also unhappy? He also

(Business Ethics) An Ethical Analysis of the Use of Performance Assignment

(Business Ethics) An Ethical Analysis of the Use of Performance Enhancing Drugs in Sport - Assignment Example Other than this, the use of performance enhancement drugs also increased in sports mainly to reduce psychological dependency, stress and lack of confidence. As a result, the use of pharmacological drugs, hormones, anabolic steroids came into existence. Due to the presence of varied types of steroid and anabolic steroids, the performance and strength of the professional players increased but it hindered the qualities of fair play. Moreover, introduction of such type of performance enhancing drugs also reduced the features and natural qualities of athletes. Therefore due to the causes the ethical framework of sports changed from impartiality and objectivity to partiality and biasness. This paper mainly tries to highlight the issue, that whether the use of performance enhancing drugs in sports is ethical or not. In order to specify this concept, varied types of ethical theories are used like utilitarianism, Kantian deontology, theory of justice, rights, the challenge of normative ethical relativism. Dissatisfaction with performance and progress- in this age, the rate of use of anabolic drugs and steroids has increased in order to reduce the rate of dissatisfaction over his or her performance and progress. By doing so, the level of performance of the athletes increases resulting in amplification of their activities or actions. Due to which, the popularity and equity of the athlete as well as the nation also enhances to a significant extent as compared to many other nations. Psychological dependency: numerous athletes intake varied types of anabolic drugs or steroids due to psychological dependency. As a result, the inner strength and morale of the athletes reduces that declines the level of performance to a considerable extent. Wanting to attain a renowned position: in order to attain a renowned position just like numerous other experienced athletes, maximum extent of the new comers takes help of anabolic drugs or steroids in very low age

Modes of Persuasion in the Message of the Northrop Grumman Corporation Essay

Modes of Persuasion in the Message of the Northrop Grumman Corporation - Essay Example The company maintains that it covers the five basic areas of defense, namely aerospace, electronics, information, shipbuilding, and technical services (Northrop Grumman Corporation, 2011). By stating that it covers all the major areas of defense, the company is making use of logos, that is reasoning, in order to establish its mastery over the field, and to gain the confidence of the buyers. Similarly, it states that it has had the U.S. government as its customers for over seventy years (Northrop Grumman Corporation, 2011). Again, this is a use of logos, because if the U.S. government is an old and continuing customer, then it follows that the company must deliver what it promises, and therefore, must be the top in its area. Therefore, the customer is drawn to the company due to the use of logos in their message. The company gives its history and states its evolution into a corporation (Northrop Grumman Corporation, 2011). It traces its development through the years and points out the periods of growth in its journey (Northrop Grumman Corporation, 2011), thereby developing credibility or ethos in its customers. It also gives the statistical figure of the thousands of workers that it employs (Northrop Grumman Corporation, 2011), further strengthening the credibility of the readers of their message; if a company has a clean and developing history, and if it employs so many workers, then there could be no doubts about its credibility. The message, hence, has effectively used the technique of ethos to appeal to its customers. The statistics about the employees (Northrop Grumman Corporation, 2011) can also serve as pathos or emotional motivation. Moreover,  it states that   it  has been constantly improving in  terms of techniques  and business (Northrop   Grumman   Corporation, 2011), further  making use of pathos. It states that   it  has been constantly improving in terms of   techniques  and business (Northrop   Grumman   Corporation, 2011), further  making use of pathos.

(Business Ethics) An Ethical Analysis of the Use of Performance Assignment

(Business Ethics) An Ethical Analysis of the Use of Performance Enhancing Drugs in Sport - Assignment Example Other than this, the use of performance enhancement drugs also increased in sports mainly to reduce psychological dependency, stress and lack of confidence. As a result, the use of pharmacological drugs, hormones, anabolic steroids came into existence. Due to the presence of varied types of steroid and anabolic steroids, the performance and strength of the professional players increased but it hindered the qualities of fair play. Moreover, introduction of such type of performance enhancing drugs also reduced the features and natural qualities of athletes. Therefore due to the causes the ethical framework of sports changed from impartiality and objectivity to partiality and biasness. This paper mainly tries to highlight the issue, that whether the use of performance enhancing drugs in sports is ethical or not. In order to specify this concept, varied types of ethical theories are used like utilitarianism, Kantian deontology, theory of justice, rights, the challenge of normative ethical relativism. Dissatisfaction with performance and progress- in this age, the rate of use of anabolic drugs and steroids has increased in order to reduce the rate of dissatisfaction over his or her performance and progress. By doing so, the level of performance of the athletes increases resulting in amplification of their activities or actions. Due to which, the popularity and equity of the athlete as well as the nation also enhances to a significant extent as compared to many other nations. Psychological dependency: numerous athletes intake varied types of anabolic drugs or steroids due to psychological dependency. As a result, the inner strength and morale of the athletes reduces that declines the level of performance to a considerable extent. Wanting to attain a renowned position: in order to attain a renowned position just like numerous other experienced athletes, maximum extent of the new comers takes help of anabolic drugs or steroids in very low age

Paper and Dumas Book Essay Example for Free

Paper and Dumas Book Essay What does Dumas’ decision to take an American name suggest about her feelings toward her adopted country? How does her dual identity enable her to see how Americans really feel about Iran? Dumas’ husband, Franà §ois, experiences life as an American immigrant much differently than does Dumas. What do you think accounts for Americans’ biases in their attitudes toward immigrants from different countries? To what extent are these biases grounded in stereotypes about the immigrants’ native countries? Evaluation: You will be graded on: Organization- Does the paper have an introduction, body, and conclusion? Does the paper have a central argument (thesis) that appears in the introduction and conclusion? Grammar, punctuation, and style- For example, does the writer use the past tense consistently? See â€Å"additional considerations† below. Use of the text- Does the paper successfully incorporate specific examples from the book? Do the examples support the paper’s thesis? Since this is still a relatively short paper, avoid long block quotes. Be succinct. In addition, avoid long summaries of the book. Your paper should be built around examples that support your thesis. You must, however, cite the books to support your claims. In each instance that you draw specific information from the book, you should insert the page number from which the idea or quote originated at the end of the sentence. Plagiarism: See description on syllabus Format: All papers should be double spaced and written in Times New Roman 12 Late Papers: Papers are due in class on the given due date. Computer related problems are not an excuse. Be prepared for a hard drive/ printer disaster. Back up your work often. Papers turned in after class on the due date (unexcused) will be docked 5 points (out of 100). Papers will be docked 3 points for every day they are late with the weekend counting as 1 day. Additional considerations: 1. Use the past tense consistently when discussing historical events. 2. Do not use first or second person in your paper. In other words, don’t use the pronouns: I, me, my, you, your, our, ours, us, etc. So, instead of: â€Å"I think Dumas considered herself to be†¦.† Just write, â€Å"Dumas considered herself to be†¦.† 3. Proof-read carefully. Even if your paper has no misspellings, that does not satisfy your need to proofread. Spell checker will occasionally correct your spelling, but insert a different word than you intended. 4. Do not use contractions. (didn’t should be did not, etc). 5. Your paper should adopt a more formal, authoritative tone. Do not use slang, clichà ©s, or profanity. 6. Use active, not passive voice. 7. Staple the paper 8. Do not use outside sources except lectures from this course (internet, other books etc.).

Concept Of Service Quality in Call Centre Industry

Concept Of Service Quality in Call Centre Industry This chapter of dissertation consists of literature review, which is collected from several journals, articles and books. I have divided it into two parts. First part defines the concept of service quality, its importance and then will exemplify how different researchers have measured service quality by dividing it into different dimensions. This part further reviews role of call centers, how call centers are managed and what role call center employees play in delivering quality services. Second part of literature review considers theories from literature such as, Total quality management (TQM), six sigma, investor in People (IIP) and Continuous Performance Improvement, in order to measure quality management system of call centers. 1.2 Service Quality: According to Berry et al.(1988 cited in Amy and Amrik, 2003) service quality has become a significant differentiator and the most powerful competitive weapon which many leading service organizations possess. Further cronin and taylor, (1992 cited in Agens K,Y law, 2003) state that by improving service quality, service providing firm can differentiate itself from its rival firms and thus occupy strong positioning in the relevant market.. Lee et al. (2003) said, now days leading service firms consider service quality as the most sustainable basis for: Differentiation ( Zeithaml and Bitner, 1996); Leveraging customer satisfaction and value (parasuraman, 1997); Driving market share and profitability (Buzzel and Gale, 1987); and Developing strategy (gronroos, 2000). Service quality can be defined as the perceived judgment, which customer develop by comparing their expectation about services with the services they actually perceived to receive ( Gronroos, 1984 cited in Amy and Amrik , 2003). Bolton and Drew (1991a) and Parasuraman at el.(1988a) argued that although evaluation of service quality will help customers to form an attitude towards service provider, customer satisfaction is not obvious and satisfaction level is based on how well the delivered service meet customers expectation.(cited in Agnes K.Y, 2002). Service quality is dependent on two variables perceived services: service customer actually receives form organization and expected services: which comes from the customers previous experience or overall perception of the service( Gronroose, 1984cited in amy amirk, 2003) When expected service is higher than perceived service, service is said to be of low quality and when service expected is less than perceived service, overall service quality is considered to be high. Quality is s subjective concept and it is difficult for the customer to evaluate service quality than product quality (Parasuraman et al., 1985). Author further suggests that there are three main features of services: intangibility, Heterogeneity and Inseparability, which construct service quality an elusive and abstract concept. There are five main determinants that customer consider to evaluate service quality such as reliability, responsiveness, empathy, tangible and assurance. Customers perception and evaluation of quality can be different due to different needs and wants, it could be satisfactory for one customer while other may experience it in different way (Venetis and Ghauri, 2004) 1.2.1 Importance of service quality: In todays highly competitive business world- where customers needs and wants are highly influenced by global competition and where customer has large number of firms to satisfy their needs, organizations are forced to change their focus from profit maximization to maximize profit through customer satisfaction( nithin seth and S G deshmukh, 2004). Author further state that subject of service quality is of great importance; because it has strong impact on business performance, lower costs, profitability, customer satisfaction and customer loyalty. In other words service quality is the main driver of firms marketing and financial performance. An extensive research from services marketing, services management and organizational psychology has proved that an improved service quality can help organization in attracting, satisfying and retaining customers( Heskett et al., 1997; Schneider et al., 1998 cited in Alison M Dean, 2002). Firms that fail to provide quality services not only loose their customers to its competitors but it also resulted as declining of profit and finally firms withdraw from competition. In service marketing, terms service quality and customer satisfaction are used interchangeably. Rust and Oliver, (1994) said service quality is the one dimension on which customer satisfaction is based. In fact service quality is considered as antecedent to satisfaction (Agens K.y ). According to Iacobucci et al., (1995) Service quality is concerned with the firms service delivery, while satisfaction is the post consumption experience which reflects customers overall experience and perception with firms service (cited in Eugene sivadas,2000). Zeithaml at el. (1996, cited in Eugene sivadas, 2000) suggest that customers relationship with the firm is strengthened, when that customer has favourable attitude towards a firms service quality and relationship is weakened when customers attitude represent his dissatisfaction with firms services quality. He further argued that positive attitude towards firms service quality will lead customer to develop favourable behavioural intentions such as preferring company over its competitors, making repurchases and recommending firms service and product to others. According to Agens K.Y(), loyalty comes from customers repurchase behaviour. It is satisfaction with the services that construct brand loyalty and encourages customer for repeat purchases. Zeithaml,(1996, cited in Amy wong) suggests that loyalty is the main determinant that service organization are using to measure their long term success and by maintaining superior service quality, firms are retaining and expanding their loyal customer base. Johnston, (1995 cited in amy wong) further argued that firms service quality has strong impact on customer loyalty, therefore in order to measure, control, and improve service quality from customer perspective, management should identify what factors of service quality influence customer loyalty. Customers loyalty is important for firms profitability, as loyal customers are ready to pay premium price (Gronroose, 2000). Similar to satisfaction, loyalty is also comes from high service quality. Customer satisfaction is often viewed as mediator that link service quality with service loyalty (Agens.K.Y). 1.2.2 Measures and dimensions of service quality: Today, whether it is developed country or developing country their economic conditions are largely influenced by globalisation and liberalization. Due to rapid change in needs and wants, firms are forced to develop constant standards for measuring the quality of services offering. Measuring service quality on regular basis will help firm to evaluate and analyse the needs and requirements of customers. These measures will also facilitate firm to provide services quality that encounters customer expectations, by improving both aspect of service quality: WHAT (technical quality) service should be delivered and HOW (functional quality) service should be delivered. In order to measure service quality numerous researchers have suggested different models. GI, DU Kang, (2006) said, many of scholars agreed that service quality is based on multiple dimensions (Gronroos, 1982, 1990; Parasuraman et al., 1985), but there is no consensus on the exact nature and content of these dimensions (Brady and cronin, 2001). Lehtinen and Lehtinen, (1982) has given three dimensions of service quality. Physical quality- tangible aspect of services, Corporate quality- companys image by its current and potential customers and Interactive quality- two way interaction between customer and service provider. By ignoring physical features of product in the consumption of services, Gronoose (1982, cited in GI-DU Kang, 2006) decomposed service quality into two dimensions: Technical quality- what service is provided. Function quality- how service is provided. Technical (outcome) quality is concerned with what customer actually receives from service. Functional (process) quality is concerned with how the outcome of the process is delivered to the customer such as speed of service and behaviour of customer service staff. Gronoose model of service quality also recognises that customers perceived quality is largely influenced by the firms image customer already have in his mind. Gronroose further suggest that when customers evaluate expected services with the services experienced they bring their prior experiences and overall perception of service firm. Parasuraman et al., (1985), also considered service quality into two dimensions: outcome and process quality and state that evaluation of service quality can not be made solely on outcomes of services, it should also evaluate service delivery process( GI-DU Kang, 2006/). He further argued that these two dimensions (process and outcome quality) are Interco related therefore it is necessary to consider that when evaluation occurs. In case of process quality: evaluation of service occurs while it is being delivered; however in outcome quality, evaluation takes place after the delivery of service. Swart and brown (1989), by considering established work on the dimensions of service quality identified by gronroose(1982), lenthin(1982) and parasuramn(1985), suggested two dimensions of service quality: WHAT ( evaluation of service after its performance) and HOW( service evaluation during performance). Rust and Oliver, (1994) proposed three-component model of service quality, which evaluates customers perception of service quality by considering three dimensions: Customer-employee interaction (functional or process quality); The service environment; and The outcome (technical quality) Although there is no generalized model of measuring service quality, GAP model of (parasuraman et al., 1985) has received adequate support from the researchers of various field ( nitin seth and desh much, 2006). In 1988 this model was then proposed as SERVQUAL. Parasuraman et al. (1988) state that: The SERVQUAL provides a basic skeleton through its expectations/perceptions format encompassing statements for each of the five service quality dimensions. The skeleton, when necessary, can be adapted or supplemented to fit the characteristics or specific research needs of a particular organization. He further suggests that SERVQUAL is valid and reliable tool that service provider can use to understand the customers expectations and perceptions about service quality and thus improve services. The SERVQUAL is multiple item scale that consists of 22 statements which measures customer expectations and perceptions along five dimensions: Tangible, Responsiveness, Assurance, Empathy and Reliability. SERVQUAL instrument is the original formulation of parasuraman et al., (1985,1988,1994) which measured service quality by undertaking extensive investigation in four service areas: Bank, credit card company, long distance telephone company and a firm offering appliance repair and maintenance services. From exploratory investigation of 1985, parasuraman et al., conclude that there are ten main determinates which customer consider when evaluating service quality: Reliability: Responsiveness Competence Access Courtesy Communication Credibility Security Understanding the customer Tangible In later study of 1988, Parasuraman et al., found that some of determinates are correlated, therefore he refined the list of dimensions and presented five high order dimensions which subsume previous ten( Amy wong). Parsuraman et al., (1988) defined these dimensions as follows: Reliability: ability to deliver or perform the promised services dependably and accurately. Responsiveness: willingness to help customers and provide prompt services. Assurance: it is concerned with the knowledge and courtesy of employees and their ability to inspire trust and confidence. Empathy: caring and paying individualized attentions/services to each customer. Tangible: physical features of service as appearance of equipments, facilities, personnel and communication material. SERVAQUAL is conceptual model, which is based on the view that customers perception of service quality is the result of gap between expectations and perceptions ( parasuarman et al., 1985,1988 cited in Patrick). Parasuraman et al., (1985) developed Gap model of service quality to identify where gap exist and to what extent: GAP 1: Gap between customers expectations and managements perceptions about those expectations. GAP 2: Gap between customers expected standards and specifications of service and managements perceptions of customers expected service standards.( specification gap) GAP 3: Gap between service quality standards and actual service delivered to customer. (Service performance/delivery gap) GAP 4: Gap between actual service delivered and service quality organization promised to deliver. (Communication gap) GAP 5: Gap between customers expected and perceived services.( perception gap) Parasuramne et al.,( cited in dr Arash) state that gaps in service quality can help firm to identify the areas where performance is lacking. Author further state, a negative service gap would facilitate firms to prioritise the performance improvement of those service features where expectations are high. If any of service gaps is turning positive, indicating that expectations are exceeding the perceptions, firm can review service feature, which they are oversupplying and can, redeploys resources into those features, which are performing below the expectations. Gap five (Perception gap) given in the above model is main driver behind SERVQUAL methodology. Although SERVQUAL model has been widely used in service industry, it has received criticisms from many authors on both theoretical and operational grounds. Francis buttle,(1996) has criticised SERVQUAL on the following basis: SERVQUAL focuses only on the service delivery process and neglects outcome quality; no adequate evidence that consumer consider expectations and perceptions gaps when assess service quality and finally five dimensions of SERVQUAL are not universally accepted. Besides huge criticism, Parasuraman et al., (1991,1994) argued that SERVQUAL is the most valid tool for measuring service quality than any other method because it uses expectation/perception gaps and with little modification, SERVQUAL can be use across business services. 1.2 Role Of Call Centre. Intensive global competition and increased emphasis on customer satisfaction has enhanced the role of call centres in service industry. Today call centre is the main source that links the organization with its customers. Call centre, by serving high volume of customers at low cost and within less time span, has become the integral part of firms marketing and customer service strategies (olukemi O sawyer,2009). David Holman (2002) state that rapid growth of call centres in service industry is attributable to its capability of reducing the cost of existing functions; provide new means of generating revenues and improving customer service quality. According to Taylor and Bain (1999) call centre: is a dedicated operation in which computer utilising employees receive inbound, or make outbound, telephone calls, with those calls processed and controlled either by an Automatic call distribution(ACD) or predictive calling system. Taylor and Bain (1999 cited in Alison M. Dean, 2002) has further described call centre in three essential parts: first the call centre is dedicated operation where employees are focused entirely on customer service function, second those employees are using phones and computers simultaneously and third the calls are processed and controlled by an automatic distribution system. Environment of call centre is very complex in nature, as it requires smooth blend of technology, human talent and process in order to work efficiently. Like other business, work in call centre also involves interaction with the customers, yet it is unique in its features. Houlihan (2001) contend that Call centres by using modern technologies facilitate management to determine the speed and volume of work. Hutchinson et al., (2000) further suggests that this system will also help firm to improve employees performance by monitoring their work on regular basis. In Call centre employees are acting as representative of the firms services. Olukemi O. Sawyerr,(2009) state that it is a positive interaction between customers and call centre employees that helps firm to determine customers perception of firms services. Today call centres serve both business as well consumer clients and are accountable to perform various business functions such as taking order, handling client inquiries, resolving complaints, dispatching, telemarketing, pre-sale and post-sale services (Alan miciak, 2001). Besides rapid growth, call centre are embraced with the challenges of retaining and attracting employees. Lack of trained staff, high workload and high level of stress are main attributes of call centre environment, which foster high turn over (Olukemi O. Sawyerr, 2009). Recruitment of staff of the wrong personality type is also the endemic reason of high turn over in call centre industry (Barnes 2001, p. 3) Taylor and Bain, (1998) has resembled the working environment of call centre with the assembly line production. Call centre environment rarely encouraged team working among employees as performance of employees is measured on the basis of individual interaction with the customers (olukemi O sawyer ( 2009) . Varca (2001) further argued that, in call centre employees have less control over a job, as information delivered by employees to customers is previously scripted and interaction take place between them is not face to face 1.3 Call centre management: Complex nature of call centre environment poses great challenge for managers to control the operations of call centre. In call centre managers responsibility is two fold. In one hand they are responsible to take capital-intensive decisions and introduce latest technology to cope up with the technological development; on the other hand they are responsible for handling call centre employees who work on shift pattern (George Robinson, 2006). Call centre operations are equipped with advanced technological features such as ACD, ANI (automatic number identification) and DNIS (number identification service). ACD (Automatic call distribution) controls inbound calls traffic; place these calls in queue and then transferred them to call centre agents according to priorities. Moreover ANI and DNIS technology provide comprehensive database of customers and call handling statistics (Paul R. Prabhaker,) By using above technologies, managers can track: number of calls answered per agent, average speed to answer call, number of calls abandoned and time taken to abandon, occupancy rate of agent, number of calls answered within standard time frame, calls waiting longest in queue, agents sitting idle, agents on calls and agents on breaks or completing post call wrap up work (George Robinson, 2006). This information enables manager to set targets for call centre agents and achieve desired results. In call centre management, technology plays crucial role as it not only helps to determine the speed of work but at the same time it provides the means to measure quality of work and worker performance (Callaghan and Thompson, 2001). According to Bain et al., (2002), call centre management requires both hard and soft measures; hard measures includes number of calls answered, while soft measures consist of relationship between call centre employees and customers. Audrey Gilmore (2001) has described tangible and intangible dimensions of service quality offered by call centres employees. Tangible aspects are easy to measure and consist of number of calls answered, length of calls, average calls time and standardized response, while intangible dimensions are difficult to measure and include courtesy or empathy customer experiences from call centre service. Author further states that call centre management often consider tangible dimensions of service delivery to judge the employees performance that result employee frustration and stress. Retaining and attracting call centre employee having high performance calibre is the significant challenge in call centre management. It has been proved by research studies that selection criteria developed for hiring call centre staff is at the minimal attention of management. When hiring call centre staff, it is imperative for management to consider personality traits of the employees in order to make sure that they will be high performer and can deliver quality services in stressful environment (Olukemi O. Sawyerr, 2009). Author has presented FFM (five factor model) that illustrate the relationship between five dimensions of personality (conscientiousness, agreeableness, emotional stability, extraversion, and, openness to new experience) and performance of call centre employees. Performance could be service performance, turn over intension or absenteeism. It is often viewed that management of call centre is measuring what is easy to measure rather than what is important to measure (Call Centre Management, 2000, p. 5). Alan Miciak, (2001) state that firms are more interested in measuring customer satisfaction with the product and service offered by business rather than customer satisfaction with call centre performance. Author further argued that to assess call centre performance, manger often utilizes measures as: average talk time; abandon rates; calls per hour and occupancy rate that are based on telephone technology and may not be true indicators of performance measurement. Australian Council of Trade Unions (2002, p.30) claims that measurements used by call centre to evaluate performance are highly focused on productivity rather than quality. Research work of various author presented above has placed emphasis on soft than hard measures; tangible than intangible dimensions; quantitative than qualitative measures for evaluating call centre performance. These measures can only monitor and control efficiency of call centre in handling high number of calls, while measuring quality of service delivered by call centre agents is far away from these measures. 1.4 Role of call centre employees: What the business thinks it produces is not of first importance; what the customer thinks he is buying and considers value is decisive; it determines what a business is (Drucker, 1989). Customer satisfaction which usually comes at the cost of high service quality, is essential for organization success as it provides firm, profitable means to differentiate it self from others. Service quality is an important factor that, if delivered efficiently by firms front line employees, can be main driver of firms sustainability (Carlzon, 1987). In call centre, employees play very essential role in delivering high customer quality and thus facilitate management to establish large customer relationship base (Frenkel et al., 1998). Call centre employees are also recognized as front line employees, customer contact representative (CCR) or customer sales representative (CSR) as they are directly engaged in the process of service delivery and maintain high level of interaction with the customers. Service organizations are now developing high number of measures, for reducing employee turn over as well as improving employee satisfaction. Robinson and Morley (2006) state that high turn over bring significant cost impact for both firms and shareholders. This cost includes direct cost of recruiting, inducting and training new staff and indirect cost that comes in form of reduced customer service. Employee satisfaction is crucial for evaluating service quality from customer perceptions. Satisfied employees are highly motivated, perform job with efficiency, delivering high level of quality services (Prabha Ramseook-Munhurrun, 2009). Edvardsson et al., (1997) further suggest that employee satisfaction can reduce employee turn over, improve productivity and enhance commitment and creativity. Call centres are now being criticized for their inadequate staff management practices. Research on service environment has concluded that some times call centre environment itself restricts the ability of employees to deliver high quality customer services. In call centre employees are called emotional labour and are forced to achieve productivity goal while delivering quality customer services (Alison M. Dean, 2009). Audrey Gilmore (2001), state that call centre employees are under a continuous pressure of answering high number of calls as their performance is measured by how quickly they respond to customers inquiry rather than quality of the call. MacDonald, (1998a, 1998b) further argue that excessive emphasis on quantitative rather than qualitative measures for judging employees performance is the main cause of employee unproductive behaviour. 1.6 Quality Management System: Reevs and Bednar (1994) have defined the term quality as an excellence, value, conformity to specification, meeting customer expectation etc. Excellence in service industry involves providing customers a desired satisfied service by knowing the demands of the customers at first instance. Value involves gaining higher profit margins by maintaining quality as priority, which attracts customers to become the part of the system. Conformity to specification and meeting customer expectations involves developing such a system, which guarantee error-free operations and delivering the desired and satisfied operation output. A product is always valuable and acceptable if the quality standards set by customers are lined up with the product and this can be done by quality management system. Establishment of the quality management system in an organisation provides a priority control over the organisations activities with continues improvement in its performance. Quality management system are mainly implemented for enhancement of the organisations work force and its abilities in providing the product and services according to the customers expectations as well as optimising the resources in terms of value for money (VFM). According to (Dean and Bowen, 1994; Prajogo and McDermott, 2005; Sousa and Voss, 2002à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.infrastracture) quality management system provides key assurance in achieving the goals and objectives of an organization listed in its policy and strategy. Quality management system provides reliability, diligence and satisfaction in terms of process, procedures, equipment, etc and interacts with all other activities starting from customers perceptions to customers expectation for satisfying their requirement. The term quality control and quality assurance are often mixed up in line discussion of quality management system but these two terms are exceptionally different in meaning. The word quality control is more over related to product and services which identifies the satisfactory of end result, where as quality assurance is process-oriented which identifies whether the process that was carried out is applicable to meet desired objective. 1.6.1 Quality control: Quality control is a commitment to quality; usually stressed more in organization to ensure that examination of quality is applicable to specified standards and can the current system follows the planned actions. Quality control not only includes material and process but also all those elements, which begins from raw material/service introduction to finished goods. 1.6.2 Quality Assurance: According to (James R. and William M. 1996) Quality assurance is the assurance of total efforts involved in planning, organizing, directing and controlling quality in production system with the objective of providing the consumer with product of appropriate quality. Quality assurance is a systematic approach to pursuit the quality (Collins, 1994) and it approaches through quality assurances of product/services that determines whether the expected demands of the customers are satisfied according to their expectation. Usually organizations follows innovations and value added techniques to their plans and strategies in order to implement such system, which must outfit to the customers satisfaction. According to (Moreno-Lonzo and Peris, 1998) purpose of quality assurance is the conformance of the product, service and process with given requirement and standards. 1.6.3 Costs of Quality According to (Norman .G and Greg .F 1999) all those costs, which are lined up for managing quality, customer satisfaction, market share, profit enhancement can be identified as quality costs. Quality cost can be source to the identification of the opportunities and creating funding priorities for quality improvement through Pareto analysis. Further more (Dale H. Basterfield 1994) stated that Pareto analysis focuses on the quality problematic areas and once the quality issues are being resolved then it measures the effectiveness of the actions taken against quality issues. Following are the components to the cost of quality. Design Costs Appraisal Costs Internal Failure Costs External Failure Costs 1.6.3.1 Design Costs: Design costs are those costs, which are specially designed to prevent the error, which leads to poor quality. Maintaining quality system and providing customers a desired service involves dealing with high prevention cost, which includes dealing with quality planning cost, maintaining process control cost, developing human skills by training cost etc. 1.6.3.2 Appraisal Costs: All those costs which are attached in assuring the quality of products or services, are known as appraisal costs. Purchasing appraisal cost, operation appraisal cost, miscellaneous costs are the examples of the appraisal costs. 1.6.3.3 Internal Failure cost: Before to deliver the product or service to the customer, the product is passed through various operation where quality is inspected many times, so at anytime if the quality is not proved to be satisfactory then the unfinished product or service is being used as scrapped item or in some case the product is again sent through the earlier process until product claims to be in desired quality. All those costs that are involved maintaining the product quality internally are headed under the internal failure cost this may includes product or service design failure costs, purchasing failure costs, operation failure costs etc. 1.6.3.4 External Failure Costs: External Failure costs are often considered as high cost of quality management. When the product or services are ready to be delivered to the customers there are often some uncertainties attached that might includes customer found defects or product was unsatisfactory to the customer expectations, so all those cost which are incurred to correct the product or services can be headed as external failure cost. The real life example includes Toyotas Lexus safety recall 2010. 1.7 Total Quality Management: Total qual

Indeterminacy: Order Versus Chaos :: Philosophy

Indeterminacy: Order Versus Chaos ABSTRACT: Indeterminacy, uncertainty, disorder, randomness, vagueness, fuzziness, ambiguity, crisis, undecideability, chaos, are all different terms. Yet, they are also semantically related to the idea of something opposed to order or structure and organization. Such terms denote prima facie insuperable obstacles to the attainment of true, certain, or precise knowledge about things and events. After analysing the ontological, logical, and axiological status of indeterminary, I outline the aoristic logic which allows adequate descriptions of phenomena pertaining to an area of indeterminary. Aoristic logic provides a propositional calculus that makes possible the compatibility of order with indeterminacy. 1. Argument Truth, certainty, precision are the highest criteria for judgement on any statement concerning structures and processes of a universe within the reach of the human mind. People learned that the mythological heritage cannot satisfy all spiritual needs and, consequently, the mind activity extended from the perceptual explanation of the world to the conception of means to record and disseminate the resulting cognitions. Thinking became gradually a researching activity with a lasting educational component and was able to develop a twofold advance: philosophy dealing with general retrospective analyses and prospective outlooks, and science focussing the attention on particular actual problems approached by specific means. In spite of obvious differences, both philosophical and scientifical thoughts are to submit their statements to he above criteria for assuming the noblest tasks of Paideia. At the turning of our century the science of the inert world, i.e. physics and chemistry, discovered phenomena that compelled the scientists to revise old deterministic patterns of explanation wich became controversial, and to look for new ones. During our century concepts like natural law, order, certainty became a matter of doubt for both theoretical and experimental scientists. Almost concomitantly biologists discovered that life phenomena had to be approached as chains of changes, so that the concept of creation was to be redefined together with the concept of order. Similar changes were recorded in the social sciences wich are dealing with animal and human collectivities. Finally, the uncontroversial model of exactness, mathematics, had refine its tools in order to tackle the problems issued from empirical sciences and to use efficiently the amazing facilities provided by electronic computational devices. All these changes of pattern in science have entailed many ideatic changes in the philosophical camp, where were working not only specialized philosophers but also scientists who used to expound sometimes polemically their own theses on topics from their domains.

Creon as Tragic Hero of Sophocles Antigone Essay -- Antigone essays

Creon as Tragic Hero of Sophocles' Antigone There has always been a bit of confusion as to the tragic hero of the Greek Drama Antigone. Many assume that simply because the play is named for Antigone, that she is the tragic hero. However, evidence supports that Creon, and not Antigone, is the tragic hero of the play. Examining the factors that create a Greek Tragedy, and a tragic character, it is clear that the tragic hero is in fact Creon. First, take into account the timeframe in which Antigone was written. During the time of Sophocles, women were considered second-class citizens. They would not even be permitted to act i... ... Haimon are minor characters and are clearly not the tragic heroes of the play. Creon suffered the most, his losses were the greatest, and he was the only character to posses a tragic flaw. It is safe to assume that the only reason for Antigone ever being considered a tragic hero, is the misleading title of the play.

Conflict Management Case Study Essay

What forms of interpersonal power are evident in the case and why? All five forms of interpersonal power appear in various parts of the case study. Coercive power is represented in the case study when John Lasseter began working for the Disney animation studio and came to realize that the powers that be expected nothing but coercion from their employees. People were expected to comply with the way things have always been done. New ideas were neither encouraged nor supported. In addition, top managers sought no input from employees, choosing to make all decisions themselves. When Lasseter started working for Pixar, he experienced reward power. The work he completed for them was heralded and recognized by executives for his innovation. His attitude revealed that he places less importance on monetary reward and more significance on the intrinsic reward of doing a good job. Legitimate power is exemplified when Disney and Pixar merged, and as the standing top creative executive at Pixar Lasseter took on the responsibility for reviving animation at Disney. His role as the creative director gave him the legitimate power to make decisions regarding a wide range of topics in his department. With the title of creative director, he had the formal right to make demands and expect compliance from others in the department. Only after Lasseter’s move to Pixar did he experience referent power. This came after he gained executives’ and coworkers’ admiration for his animation work. The advances he brought to the company also earned the respect and admiration of many, resulting in an increase in referent power. In his previous position at Disney, Lasseter had no referent power. Similar to the case of the referent power, Lasseter gained expert power with his work at Pixar. The knowledge, innovation, and skill that Lasseter brought with him to Pixar instantly earned him this expert power. He was viewed as a key player in achieving innovation because of his expertise in the area of animation. In what ways do the two faces of power appear in the case? The two faces of power, commonly classified as organizational and personal, are evident in a few different areas of Lasseter’s history with Disney and Pixar. The leadership style at his first position at Disney reflected the self-aggrandizing personal face of power, mainly perceived as having a  negative connotation. The unspoken norm at Disney was that lower level employees were to bow down to their superiors and obey their desires. Input from employees was not encouraged in any way. The power that came with a higher position was often used for personal gain. In contrast, operations at Pixar demonstrated the organizational, positive face of power. This face of power is categorized as working for the greater good of the entire organization, desiring to serve others, and working together to foster productivity (Clements, 2014). The team at Pixar pooled their knowledge and expertise to create groundbreaking computer-generated cartoon animation. From then on, Pixar saw many successes because of their ability to hone the organizational face of power. Instead of discouraging input and innovation from employees at all levels, Pixar urged this innovation from employees. As shown with the case of Lasseter at Pixar, they supported the advancement of his pioneering ideas for the benefit it would bring the entire organization. Their consideration was not in regard to personal gain, but rather gains for the organization in entirety. Does the firing of John Lasseter from Disney Studios and the events leading to his firing demonstrate the ethical use of power? John Lasseter’s termination from Disney represented an unethical use of power. The termination was unfair and ungrounded; it represented an unethical use of power. This unethical use of power began in prior times leading up to his firing, when he was reprimanded for pursuing new forms of computer animation. The leadership did not find Lasseter’s proposals to be acceptable, citing the reason as the cost of production being too high. This claim was also unfounded, as Lasseter, himself, explained to executives that the cost was no higher than the current animated features. Nonetheless, executives at Disney shot down his ideas and perceived his actions as being detrimental to the organization. Immediately after presenting his ideas, he was terminated from Disney. No reasons were cited for the termination, there was no opportunity for negotiation, and conflict resolution was not attempted. The sequence of these events illustrate that Disney executives’ grounds for termination were unethical. Their only intent was with regard to money, not support of employees or innovation of animation. Did the firing  of John Lasseter indicate the existence of political behavior in the Disney organization? This case is a great example of political behavior within an organization. The Disney organization was structured in a way that only top leaders had decision-making authority. In addition, it is obvious that power struggles were in play throughout the organization and money was a top consideration. Political behavior is described perfectly in the case study when Lasseter explains that he was told, â€Å"You put in your time for 20 years and do what you’re told, and then you can be in charge.† This type of behavior in an organization indicates that employees are expected to obey their superiors, that there is no acceptance of individualism, and that input is not to be given unless you are at the highest level of management. Describe a situation, from your experience, where political behavior in an organization contributed to benefit or detriment you or someone else. In a previous job, I worked in an environment where three other women had worked together already for many years. I felt as though political behavior was in place in that they had a preconceived idea of what the person in my position would need to conform to in order to succeed in the company. I proved to not fit this mold. From the beginning, I wanted to improve tasks so that they were done more efficiently, save time, and become more productive. The small changes I made to processes were not received well by these other women. They wanted to keep everything the way it already was, even if a more efficient method was available. Other people within the company welcomed the changes, as it freed up time that I could spend doing other tasks that would, in turn, save them time. This was not the case with my immediate manager and her coworkers. Over time, the tone in the office became more hostile and I felt like I could not please them. One day, as I was getting ready for work, I received a phone call saying to not come in, that I was being terminated. There were no reasons for the termination, and no other events leading to the termination explained it except for the political behavior in the office. References Changing Minds. (2013). French and Raven’s forms of power. Retrieved from http://changingminds.org/explanations/power/french_and_raven.htm Clements, C. & Washbush, J. (2014). The two faces of leadership. Techsis Investors. Retrieved from http://www.healthcarequities.com/pages/managment/2facesleader.html

Microsoft Office Program: Helfpful to Student’s Studies Essay

I. INTRODUCTION In this fast reaching world, the studies of every individual become more complicated. We have now going beyond the imagination of each human being and applying this through technology. Merely fact, technology is a very big help in the lives of each learners specifically to the highschool students here in Gonzalo Aler National High School. The school adapted technology as one of the most important tools in learning and computer is one of the best examples. Computer is one of the best systematic knowledge that can be used. Using this product of technology, learners challenged to be maximized in their learning by being more creative and become more interested in studying. Today, computer does not just help to the student but it is an essential one to give courage and help improves the skills of individual. With the ever increasing population of computer technology, it is almost impossible to find an educational establishment that does not use it. Computers are becoming a more and more important within education as both a learning tool for students and for keeping records of all individuals at the school. Computers allow students to access more information more easily and the introduction of the internet means that this information is available to hand 24/7. Whether this is a good prospect or not is something that is debated frequently. For every factual and accurate piece of information that can be found on the internet, there are ten false ones. This has lead to a demand for school based websites and computer software that students can use without the risk of being fed false information. Computers allow students to collect this data quickly and efficiently and learn skills such as finding relevant information and producing it in a way that can be read by others. As most students will have computer facilities at home, teachers can set them homework projects that wouldn’t have been possible with just the facilities available in library books. The internet and computer software programmes can also be used by students to carry out tests for revision purposes. Computers in educational establishments are not just important for the student’s learning. The technology can also be used by teachers and administrators at the schools to keep a record of all of the students’ details and progress. Computer databases make searching for an individual student’s information quick and easy and it can be updated in an instant. Having all of these details on file and in depth means that, should there be any queries further down the line, it is easy to track any grades, disciplinary actions or absences all in one place. In most work environments, Microsoft Office can be used. It’s user friendly and not as complicated as some may think. Microsoft Office is the world’s best and famous work program for studying, personal use, and office work. Microsoft Office includes Access, Excel, Outlook, Power Point, Publisher and Word. In the following pages, the three most useful and helpful apps will be discussed. II. DEFINITION A. MICROSOFT WORD It is software which is used for the typing and office work and contains different facilities to the users to save their time and get their work in an efficient manner. The Microsoft word was developed by the Microsoft Corporation in the year 1983. The name which was given to this software was the Multi-tool word which was designed for the specific systems to run on that. But later on there were many systems which were used to developed for the other systems as well. The software was designed for the IBM, personal computer and Macintosh. So the commercial popularity is very high of this software as we compare it from the other computer software which are providing the similar facilities. B. MICROSOFT EXCEL Excel is fundamentally a spreadsheet program, featuring cells, rows and columns for labeling and organizing data. Columns and rows meet to form many individual cells, each one generally representing one data point or piece of information. After developing a spreadsheet, you can perform many manipulations of the data. C. MICROSOFT POWER POINT Microsoft Power Point is a presentation program. It enforces learning and retention by displaying images and text to complement the oral presentation PowerPoint features transitions and animated entrances for pictures and text. Audio and images can be embedded, and slides are able to be advanced with an automatic timer. Power point is a just like the name says a powerful tool for learning. It is basically electronic slides where a person can embed files such as texts, music, pictures, diagram, or whatever else you like. III. USES Microsoft Word is used to: †¢Typing and office work and contains different facilities to the users to save their time and get their work in an efficient manner. †¢Create, view, edit, save and print documents. †¢Spell check more than 50 languages †¢Writing business letters to their clients. From one paragraph or 4 pages, it’s where they will have their letter written up and printed. There are also different tools MS Excel is a powerful Microsoft computer program used for: †¢creating spreadsheets. (Upon entry of the data into a spreadsheet, you can perform many kinds of analysis, from mathematical operations to automated graph creation.) †¢One excellent use of Excel is its ability to carry out formulas (aka functions). For instance, if you’d like to use Excel to track expenses, you can perform a SUM operation to tally expenses in different categories of a budget †¢If more complex operations are required—such as numerical data analysis—you can create a graph and Excel will perform a regression analysis on the data, finding the best equation. For anyone who has struggled to find an equation, MS Excel can help MS Power Point †¢It is used to present words and pictures in a slideshow format, usually viewed on a projector in front of classrooms and auditoriums. †¢It can be used to create great presentations not only for the business world but also in the classroom or for own personal use. IV. IMPORTANCE Microsoft Word Microsoft Word is a word processing software. Using this software you can write letters, applications, documents etc and create tables, make hyper links to the world wide web, insert formatting (bullets, numbering etc), pictures, micros and many more. It is as important to write a document as a pen to a paper. It takes low disk space and can be easily downloaded and uploaded on the world wide web. This was offered for the business and individuals to help them to accomplish their work in a better way and which can save the time of the people and provides them with the great tools so that they can work on that. So this is the reason the system is very popular in the market. It is licensed software any one who wants to use this software he need a Microsoft license in order to use this software. So this is very good software which is released in the market. Microsoft Excel Though such a description makes Excel sound relatively simple, this is not so. It has the ability to perform complex operations, save time and improve efficiency dramatically in the process. Whether being utilized at home or in the workplace, MS Excel can be an invaluable program when it comes to many analytical tasks. Excel is perhaps the most important computer software program used in the workplace today. That’s why so many workers and prospective employees are required to learn Excel in order to enter or remain in the workplace. From the viewpoint of the employer, particularly those in the field of information systems, the use of Excel as an end-user computing tool is essential. Not only are many business professionals using Excel to perform everyday functional tasks in the workplace, an increasing number of employers rely on Excel for decision Widely used by businesses, service agencies, volunteer groups, private sector organizations, scientists, students, educators, trainers, researchers, journalists, accountants and others, Microsoft Excel has become a staple of end users and business professionals. The beauty of Excel is that it can be used as a receiver of workplace or business data, or as a calculator, a decision support tool, a data converter or even a display spreadsheet for information interpretation. Excel can create a chart or graph, operate in conjunction with Mail Merge functions, import data from the Internet, create a concept map and sequentially rank information by importance. MS Power Point PowerPoint allows speakers and teachers to have a visual aid, which can greatly enhance the presentation. PowerPoint presentations enable teachers to increase the quality of written material and visuals they present to the students in the class. The alternative to PowerPoint presentations are using blackboard/whiteboard, and flip charts. Though to completely eliminate the use of blackboard, the PowerPoint offers some distinct advantages. First the PowerPoint presentations can be made in advance, thereby effectively increasing the time available to the teacher to teach. Also the PowerPoint makes it possible to provide a much richer quality of visuals including multicoloured complicated diagrams and pictures. PowerPoint is a wonderful tool for learning in both a student and teacher-directed situation. It can add a new dimension to learning allowing teachers to explain abstract concepts, while accommodating all learning styles. Used properly, PowerPoint can be one of the most powerful tools for disseminating information ever known. Employed inappropriately, PowerPoint could potentially confuse students and make learning a difficult process. V. BENEFITS Microsoft Word is a word processing program that was first released in 1989. It is used to create and save papers, manuscripts and other written works. The program affords a number of important benefits to users. What are the benefits of Microsoft Excel? The advantages of MS Excel are many–especially to users who take some time to get acquainted with Excel’s features.   One benefit is timesavings. Excel saves you time by offering an intuitive GUI (graphical user interface). A key feature of this interface is the Ribbon, which prominently displays icons for the tools you’ll likely use most often. When you think of what Excel excels at, you likely think of data manipulation first: sorting, filtering, tabulating and calculating data. Each of the tools to do these tasks is immediately available on the Home tab of the Ribbon. Timesavings from other tabs Reduced Need for Conversion Tools What Are the Benefits of Using PowerPoint and Slide Presentations in the Classroom? Interaction and Engagement oPowerPoint and slide presentations hold student attention through the use of video, graphics and music. Because students today are so technologically advanced, tools that involve technology such as slide shows increase student involvement and interaction. Ability to Capitalize on Modern Media The Internet provides current events coverage and the latest information on an enormous number of topics. Slide show tools allow you to incorporate text, video, audio and photos from the Internet easily, allowing you to share the most recent information using media that engage students. Integration of Multiple Sources Using PowerPoint and slide shows, you can integrate multiple sources in your classroom presentations. For example, you easily can incorporate photos of student work, video from a field trip, related content from news sources and the latest expert research into a single presentation. Availability of Instruction Rather than handing absentee students written notes of a lesson they missed, you can replay your lesson or presentation using a slide show. Absent students receive the same instruction as those who are present, so they do not fall behind. Cooperation and Collaboration Teachers can share lessons and presentations simply using a file-sharing system or flash drive. Teachers can share the workload of creating presentations. Furthermore, a student seeing more than one teacher’s presentations is exposed to more than one point of view. The benefit is that you are engaging students not just through words, but also through visuals. Some students learn better by hearing, but other students learn better by seeing. So, immediately you can see the benefits of engaging students through the visual means. Also, it provides for some excitement in that it breaks down the daily routine of lectures. VI. DISADVANTAGES Using Microsoft Word Although popular, MS Word has some distinct disadvantages over other word processing alternatives. Learn about the disadvantages of using MS word as your default word processor. Microsoft Word is the number one word processing program in the world. However, being number one in the marketplace doesn’t mean that it is the only choice to consider. MS Word has some distinct disadvantages that make other word processors attractive alternatives. Part of the Microsoft Office suite of productivity software, Word has grown to become an application that can do it all. Being able to do it all also means that Word can be a complicated application when you just want basic word processing capabilities. Using MS Excel As with many tools there is a definite learning curve to using Excel. Because it is so versatile and can do so much it is difficult sometimes to know where to start. If you are using excel to write a paper then the disadvantage would be, excel is not meant to do that, Word would be the Microsoft program to use. The trick is knowing if it is the right tool for the job. It is possible to write a paper with Excel and it is possible to create a database with it. You can even send email using Excel 2007. This is like asking what are the disadvantages of using a hammer. The only disadvantage is that it may not be the right tool for the job. Excel is meant to crunch numbers. Using MS Power Point PowerPoint is not used for delivering video presentations but rather static images and text The disadvantages of Microsoft PowerPoint are that: †¢You will not be able to change any slide during a PowerPoint presentation for any mistake that you have made until you close the presentation down and edit the slide in the normal view. †¢If you are doing the presentation in a dark to a semi dark room, it is difficult for you to get eye contact with your audience while doing the presentation. †¢If you have different parts at the end or beginning, which should be after the third or fourth slide, then you will need to skip through the rest of your slides. When you had to skip through some of the slides in the presentation to get to the correct point and by doing this, it will distract your audience and your audience will not focus on the rest of the presentation that you need to give. †¢When you are doing the presentation, you will lose where you are because as you give the presentation, you will not have anything to see what you next slide is and that means you will need to keep looking at your presentation that you are giving, to remind yourself what slide is before the current one you are on and what slide is the next one after you have finished on the current slide you are on now. †¢When you are giving your presentation, you will need to keep moving, which means if you keep moving quite a look, then you will be distracting the audience, which will make them not concentrate on the rest of the presentation that you need to do. †¢As you are doing your presentation, the speed of the presentation may increase, so it makes it much more difficult for you to explain each of the points that you have put in the presentation and also it makes it more difficult to read out your notes that you have made for the points that you have put in the presentation. †¢When printing out the slides for the presentation, it will lower the concentration of the audience because they know what slide is coming up next, so that means they will not even bother listening which will then lower the effectiveness of the presentation, that you are giving. †¢When creating your presentation, it will be easier to add too many words, so that all the words will not fit on the screen, which will make it much harder for the audience to read the points that you are making. †¢When presenting the presentation, the person who is doing it makes them very dependent on the computer because they need to keep clicking the mouse or pressing a button to advance the slides in the presentation, which means they cannot get into giving their full heart to the presentation. CONCLUSION: A computer is a great thing for a student to have, mainly because of word processing (Microsoft Word). Students can take notes in classes easier without any issues due to handwriting, smudging, or cramping. Students can also make easy to make, easy to present, and easy to view (in other words visually appealing) presentations (Powerpoint), which are a great alternative to posters or speeches. Other programs allow for easy data organization (Excel). As technology is more and more incorporated into education, books will have special activities or quizzes online, or teachers will demand typed work. Some classes (mainly in college, however, some high schools are beginning to integrate online quizzes and materials into classes) take place entirely online. Microsoft Office is very beneficial to everyone and anyone once you get the hang of it. You won’t regret learning and practicing, it has a lot to offer you. Today, a computer does not just help a student†¦ it is essential to one. BIBLIOGRAPHY ï‚ §Books:Encyclopedia American, Volume 26- For the definition of computer ï‚ §http://en.wikipedia.org/wiki/Microsoft_Office ï‚ §www.Dmac-Unibase.com ï‚ §What is MS Excel? | eHow.com http://www.ehow.com/about_6734885_ms-excel_.html#ixzz2KMqUxfVz ï‚ §What is MS Excel? | eHow.com http://www.ehow.com/about_6734885_ms-excel_.html#ixzz2KMqquKdU ï‚ § http://EzineArticles.com/724646 ï‚ §http://EzineArticles.com/?expert=Sheri_Graves ï‚ §http://www.brighthub.com/computing/windows-platform/articles/61181.aspx ï‚ §www.triadsemi.com ï‚ §eHow.com http://www.ehow.com/facts_5008796_using-powerpoint-slide-presentations-classroom.html#ixzz2KN1iHhvg ï‚ §http://www.ehow.com/facts_5565422_microsoft-power-point.html#ixzz2KMu4S06q ï‚ §http://www.historyandtheology.com/?p=574